{"id":30786,"date":"2021-06-30T05:09:05","date_gmt":"2021-06-30T05:09:05","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=75795"},"modified":"2021-06-30T05:09:05","modified_gmt":"2021-06-30T05:09:05","slug":"sophi-io-da-the-globe-and-mail-conquista-o-digiday-media-award","status":"publish","type":"post","link":"https:\/\/timessouthafrica.com\/sophi-io-da-the-globe-and-mail-conquista-o-digiday-media-award\/","title":{"rendered":"Sophi.io da The Globe and Mail Conquista o Digiday Media Award"},"content":{"rendered":"

A Digiday premia a Melhor Plataforma de Editoras, Sophi.io, uma su\u00edte de ferramentas de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o alimentadas por intelig\u00eancia artificial desenvolvida pela The Globe and Mail<\/h4>\n

TORONTO, June 29, 2021 (GLOBE NEWSWIRE) — Sophi.io<\/a>, o mecanismo de previs\u00e3o e automa\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, conquistou o pr\u00eamio de Melhor Plataforma de Editoras de 2021 da Digiday Media Award que homenageia a tecnologia de maior sucesso que ajuda as editoras a alcan\u00e7arem seus objetivos.<\/p>\n

\u201cA IA \u00e9 uma tecnologia essencial para ajudar os editores a agregar valor aut\u00eantico \u00e0s hist\u00f3rias \u2014 estendendo sua medida de sucesso al\u00e9m das visualiza\u00e7\u00f5es de p\u00e1gina e da viralidade. Por exemplo, a Sophi fornece dados de quanto cada artigo da The Globe and Mail contribui para a reten\u00e7\u00e3o de assinantes, aquisi\u00e7\u00e3o, potencial de registro e d\u00f3lares de publicidade. Al\u00e9m disso, para implementar efetivamente o aprendizado de m\u00e1quina, cerca de 10% da for\u00e7a de trabalho da The Globe and Mail agora s\u00e3o cientistas e engenheiros de dados, contratados para desenvolver e expandir ainda mais a estrat\u00e9gia a Sophi\u201d, disse Digiday.<\/p>\n

Os pr\u00eamios homenageiam empresas, tecnologias e campanhas que se destacaram em toda a m\u00eddia no ano passado. \u201cEste ano, a competi\u00e7\u00e3o foi acirrada e os programas robustos. A inova\u00e7\u00e3o e as grandes ideias expandiram o campo de jogo para muitos dos vencedores, mesmo em um ano em que as quarentenas limitavam o local e como as pessoas podiam trabalhar \u2014 e jogar\u201d, disse Digiday.<\/p>\n

Phillip Crawley, Editor e CEO da The Globe and Mail, comentou: \u201c\u00c9 uma honra termos sido escolhidos como o vencedor do Digiday Media Award de Melhor Plataforma de Editoras. Nem sempre enfrentamos empresas nos setores de m\u00eddia e marketing, mas nossos investimentos na Sophi foram impulsionados pelo entendimento de que nossa tecnologia pode incentivar diretamente o desempenho e o crescimento econ\u00f4mico de empresas em uma grande variedade de setores.\u201d<\/p>\n

Os outros finalistas na categoria Melhor Plataforma de Editoras foram: Piano, Connatix, Insticator, Duration Media e Adapex LLC.<\/p>\n

A Sophi \u00e9 um sistema de intelig\u00eancia artificial que ajuda os editores a identificar e aproveitar seu conte\u00fado mais valioso. Com recursos preditivos potentes que usam o processamento de linguagem natural, o Sophi Dynamic Paywall<\/a>, \u00e9 um mecanismo de paywall totalmente din\u00e2mico, em tempo real e personalizado que analisa o conte\u00fado e o comportamento do usu\u00e1rio para determinar quando solicitar dinheiro ou um endere\u00e7o de e-mail de um leitor e quando deix\u00e1-lo em paz.<\/p>\n

Sophi Site Automation<\/a> organiza autonomamente conte\u00fado digital para encontrar e promover os artigos mais valiosos. Ele coloca 99% do conte\u00fado em todas as p\u00e1ginas digitais da The Globe and Mail, incluindo sua p\u00e1gina inicial e p\u00e1ginas de se\u00e7\u00f5es. A Sophi est\u00e1 tendo tanto sucesso que agora est\u00e1 sendo usada para o laydown de impress\u00e3o tamb\u00e9m. A Sophi est\u00e1 dispon\u00edvel para editores em todo o mundo para permitir que seus produtores de conte\u00fado se concentrem na cria\u00e7\u00e3o do melhor conte\u00fado poss\u00edvel.<\/p>\n

No in\u00edcio deste m\u00eas, Sophi recebeu o Global Media Awards de 2021 da International News Media Association (Inma) de Melhor do Show na Am\u00e9rica do Norte e Melhor Uso de Dados para Automatiza\u00e7\u00e3o ou Personaliza\u00e7\u00e3o. A Sophi tamb\u00e9m foi vencedora do Online Journalism Award (OJA) por Inova\u00e7\u00e3o T\u00e9cnica no Servi\u00e7o de Jornalismo Digital, concedido pela Online News Association (ONA), e do World Digital Media Award e do North American Digital Media Award concedido pela The World Association of News Publishers (WAN-IFRA) na categoria de Melhor Start-up de Not\u00edcias Digitais.<\/p>\n

Sobre a Sophi.io<\/strong><\/p>\n

A Sophi.io (https:\/\/www.sophi.io<\/a>) \u00e9 uma su\u00edte de ferramentas de otimiza\u00e7\u00e3o e previs\u00e3o com base em IA que ajuda os editores de conte\u00fado a tomar decis\u00f5es estrat\u00e9gicas e t\u00e1ticas importantes. As solu\u00e7\u00f5es Sophi variam desde a Sophi Site Automation at\u00e9 Sophi for Paywalls e Sophi Analytics, um sistema de suporte \u00e0 decis\u00e3o para editores de conte\u00fado. A Sophi foi projetada para aprimorar as m\u00e9tricas que mais importam para qualquer empresa, como reten\u00e7\u00e3o e aquisi\u00e7\u00e3o de assinantes, engajamento, recentidade, frequ\u00eancia e volume.<\/p>\n

Contato\r\nJamie Rubenovitch\r\nDirigente de Marketing, Sophi.io\r\nThe Globe and Mail\r\n416-585-3355\r\njrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"
A Digiday premia a Melhor Plataforma de Editoras, Sophi.io, uma su\u00edte de ferramentas de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o alimentadas por intelig\u00eancia artificial desenvolvida pela The Globe and Mail TORONTO, June 29, 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, o mecanismo de previs\u00e3o e automa\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, conquistou o pr\u00eamio [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[10,12],"yoast_head":"\nSophi.io da The Globe and Mail Conquista o Digiday Media Award - Times South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timessouthafrica.com\/sophi-io-da-the-globe-and-mail-conquista-o-digiday-media-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophi.io da The Globe and Mail Conquista o Digiday Media Award - 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