{"id":39624,"date":"2022-02-11T05:20:54","date_gmt":"2022-02-11T05:20:54","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=86738"},"modified":"2022-02-11T05:20:54","modified_gmt":"2022-02-11T05:20:54","slug":"le-cabinet-gain-theory-de-wpp-designe-comme-un-leader-des-solutions-de-mesure-et-doptimisation-du-marketing","status":"publish","type":"post","link":"https:\/\/timessouthafrica.com\/le-cabinet-gain-theory-de-wpp-designe-comme-un-leader-des-solutions-de-mesure-et-doptimisation-du-marketing\/","title":{"rendered":"Le cabinet Gain Theory de WPP d\u00e9sign\u00e9 comme un leader des solutions de mesure et d\u2019optimisation du marketing"},"content":{"rendered":"
\n

NEW YORK, 11 f\u00e9vr. 2022 (GLOBE NEWSWIRE) — Gain Theory<\/u><\/a>, un cabinet de conseil mondial de pr\u00e9vision qui acc\u00e9l\u00e8re la croissance pour les marques ambitieuses, a \u00e9t\u00e9 d\u00e9sign\u00e9 comme un\u00a0Leader<\/strong>\u00a0dans le rapport The Forrester Wave\u2122: Marketing Measurement and Optimization Solutions du 1er\u00a0trimestre 2022.Ce rapport Forrester Wave MMO analyse et \u00e9value les fournisseurs de mesure et d’optimisation du marketing les plus importants en termes d’offre, de strat\u00e9gie et de pr\u00e9sence sur le march\u00e9. Il classe les fournisseurs dans les cat\u00e9gories Leaders, Strong Performers, Contenders ou Challengers.<\/p>\n

Dans ce rapport, Forrester indique que \u00ab\u00a0les grandes entreprises mondiales ayant des budgets marketing complexes et qui sont en qu\u00eate de services de qualit\u00e9 devraient inscrire Gain Theory sur leur liste restreinte\u00a0\u00bb et ajoute que \u00ab\u00a0l’offre de services de Gain Theory se d\u00e9marque r\u00e9ellement de l’ensemble de la concurrence.\u00a0\u00bb<\/p>\n

Gain Theory a re\u00e7u les scores les plus \u00e9lev\u00e9s possibles sur 13\u00a0crit\u00e8res, d\u00e9finis comme sup\u00e9rieurs par rapport aux autres fournisseurs dans l’\u00e9valuation. Les scores les plus \u00e9lev\u00e9s de Gain Theory incluent les crit\u00e8res de cas d’utilisation \u00ab\u00a0gestion de portefeuilles de marques\u00a0\u00bb, \u00ab\u00a0strat\u00e9gie et planification marketing omnicanal\u00a0\u00bb et \u00ab\u00a0activit\u00e9s ax\u00e9es sur les informations\u00a0\u00bb. Des notes parfaites ont \u00e9galement \u00e9t\u00e9 attribu\u00e9es \u00e0 Gain Theory dans les crit\u00e8res \u00ab\u00a0m\u00e9thodologie de mesure unifi\u00e9e\u00a0\u00bb, \u00ab\u00a0conseils en strat\u00e9gie marketing\u00a0\u00bb, \u00ab\u00a0conseils en strat\u00e9gie d’entreprise\u00a0\u00bb et \u00ab\u00a0conseils en gestion du changement\u00a0\u00bb.<\/p>\n

Il convient de noter que le meilleur score possible a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Gain Theory pour le crit\u00e8re \u00ab\u00a0m\u00e9thodologie de mesure unifi\u00e9e\u00a0\u00bb. Le rapport indique\u00a0: \u00ab\u00a0L’approche \u00e0 long terme de Gain Theory consiste \u00e0 faire progresser ses recommandations de planification et d’optimisation en incorporant davantage de comportements clients et de signaux de donn\u00e9es.\u00a0\u00bb<\/p>\n

En ce qui concerne la capacit\u00e9 de Gain Theory \u00e0 fournir des conseils sur les leviers de croissance \u00e0 l’\u00e9chelle de l’entreprise, le cabinet a \u00e9galement re\u00e7u des notes \u00e9lev\u00e9es pour le crit\u00e8re \u00ab\u00a0conseils en strat\u00e9gie d’entreprise\u00a0\u00bb, qui \u00e9valuait la capacit\u00e9 des fournisseurs \u00e0 appliquer leurs facult\u00e9s de mesure et d’optimisation dans des domaines tels que l’analyse du taux de perte de clients, l’analyse des prix, l’analyse de la g\u00e9n\u00e9ration de demandes et d’autres informations fonctionnelles.<\/p>\n

\u00ab\u00a0<\/em>\u00c0 une \u00e9poque de changement et d’incertitude sans pr\u00e9c\u00e9dent, les organisations ont besoin d’une approche plus holistique et orient\u00e9e vers l’avenir pour acc\u00e9l\u00e9rer leur croissance. Nous avons permis \u00e0 nos clients d’y parvenir en activant des strat\u00e9gies commerciales intelligentes qui favorisent la r\u00e9trovisibilit\u00e9, la compr\u00e9hension et la pr\u00e9vision. Nous sommes ravis d’avoir \u00e9t\u00e9 d\u00e9sign\u00e9s comme un Leader dans le rapport Forrester Wave\u00a0\u00bb,<\/em> a d\u00e9clar\u00e9 Manjiry Tamhane, PDG mondial de Gain Theory. \u00ab\u00a0<\/em>Cela confirme pour nous la valeur unique que nous apportons \u00e0 nos clients qui, dans le monde entier, nous font confiance pour nous concentrer sur ce qui compte le plus, simplifier la complexit\u00e9 rapidement et, au bout du compte, faire une diff\u00e9rence significative pour leurs performances commerciales.\u00a0\u00bb<\/em><\/p>\n

\u00c0 propos de Gain Theory<\/strong><\/p>\n

Gain Theory est un cabinet de conseil mondial de pr\u00e9vision, ax\u00e9 sur l’acc\u00e9l\u00e9ration de la croissance pour les marques ambitieuses.<\/p>\n

Nos experts en donn\u00e9es, analyses avanc\u00e9es, technologies et conseils s’appuient sur la r\u00e9trovisibilit\u00e9, la compr\u00e9hension et la pr\u00e9vision afin d’am\u00e9liorer les d\u00e9cisions d’investissement et d’activer la croissance rapidement.<\/p>\n

Disponibles sur 62\u00a0march\u00e9s, nos solutions prim\u00e9es et notre expertise verticale hautement sp\u00e9cialis\u00e9e soutiennent nos clients via quatre piliers de mesure et d’optimisation\u00a0: les bases de la croissance, l’excellence des donn\u00e9es, les acc\u00e9l\u00e9rateurs de croissance et l’activation pour la croissance.<\/p>\n

Pour se concentrer sur ce qui compte le plus pour les clients, l’indice exclusif d’efficacit\u00e9 du marketing (Marketing Effectiveness Index) de Gain Theory analyse et \u00e9value la maturit\u00e9 de l’efficacit\u00e9 du marketing, en identifiant les lacunes critiques qui entravent une croissance acc\u00e9l\u00e9r\u00e9e.S’appuyant sur des donn\u00e9es, cet indice d’efficacit\u00e9 \u00e9tablit des r\u00e9f\u00e9rences par rapport au secteur et \u00e0 l’industrie afin d’aider \u00e0 \u00e9clairer les priorit\u00e9s de feuilles de route transformationnelles.<\/p>\n

Gain Theory est\u202fune agence de WPP (NYSE\u00a0: WPP).<\/p>\n

Pour en savoir plus, rendez-vous sur www.gaintheory.com<\/u><\/a>\u00a0et suivez-nous sur les r\u00e9seaux sociaux via\u00a0LinkedIn<\/u><\/a>\u00a0ou\u00a0Twitter<\/u><\/a>.<\/p>\n

Pour toute demande de la presse, veuillez contacter\u00a0:
\nClaudia Sestini
\nDirectrice mondiale du marketing de Gain Theory
\nclaudia.sestini@gaintheory.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, 11 f\u00e9vr. 2022 (GLOBE NEWSWIRE) \u2014 Gain Theory, un cabinet de conseil mondial de pr\u00e9vision qui acc\u00e9l\u00e8re la croissance pour les marques ambitieuses, a \u00e9t\u00e9 d\u00e9sign\u00e9 comme un\u00a0Leader\u00a0dans le rapport The Forrester Wave\u2122: Marketing Measurement and Optimization Solutions du 1er\u00a0trimestre 2022.Ce rapport Forrester Wave MMO analyse et \u00e9value les fournisseurs de mesure et [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[10,12],"yoast_head":"\nLe cabinet Gain Theory de WPP d\u00e9sign\u00e9 comme un leader des solutions de mesure et d\u2019optimisation du marketing - Times South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timessouthafrica.com\/le-cabinet-gain-theory-de-wpp-designe-comme-un-leader-des-solutions-de-mesure-et-doptimisation-du-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cabinet Gain Theory de WPP d\u00e9sign\u00e9 comme un leader des solutions de mesure et d\u2019optimisation du marketing - 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