{"id":40269,"date":"2022-03-14T11:06:05","date_gmt":"2022-03-14T11:06:05","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=88323"},"modified":"2022-03-14T11:06:05","modified_gmt":"2022-03-14T11:06:05","slug":"etude-de-cenfri-et-equisoft-la-mefiance-des-consommateurs-fait-echec-a-la-distribution-dassurance-en-afrique","status":"publish","type":"post","link":"https:\/\/timessouthafrica.com\/etude-de-cenfri-et-equisoft-la-mefiance-des-consommateurs-fait-echec-a-la-distribution-dassurance-en-afrique\/","title":{"rendered":"\u00c9tude de Cenfri et Equisoft : la m\u00e9fiance des consommateurs fait \u00e9chec \u00e0 la distribution d\u2019assurance en Afrique"},"content":{"rendered":"<div>\n<div id=\"m_divBody\">\n<div id=\"m_divWide\">\n<p><i>Faisant partie d&#8217;une nouvelle \u00e9tude mondiale, cette recherche centr\u00e9e sur l&#8217;Afrique identifie les principaux enjeux de la distribution d&#8217;assurance\u00a0caus\u00e9s par des syst\u00e8mes technologiques d\u00e9suets, des donn\u00e9es cloisonn\u00e9es et des consommateurs m\u00e9fiants.<\/i><\/p>\n<p>LE CAP, Afrique du Sud, 14 mars 2022 \/PRNewswire\/ &#8212; Dans un nouveau rapport souscrit par Equisoft, la firme de recherche mondiale Cenfri pr\u00e9sente les conclusions d&#8217;une \u00e9tude men\u00e9e aupr\u00e8s de cadres sup\u00e9rieurs pour identifier les principaux enjeux et occasions li\u00e9s \u00e0 la transformation num\u00e9rique de la distribution des banques et des courtiers dans le secteur de l&#8217;assurance en Afrique.<\/p>\n<div id=\"m_dvprnejpg4860left\" dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" id=\"m_prnejpg4860left\" class=\"alignright\" title=\"New Cenfri\/Equisoft research on the challenges of insurance distribution in Africa\" src=\"https:\/\/ci3.googleusercontent.com\/proxy\/dJeMNa8WJCnSPqDZ5lLc2ktK54FVWiKOTk_YoAIBXKoViUmzIy84wUw7A8UUYjtvkAfUwZPUySoW13CzINcAmW8PnoXlhZFTDHmZkeY-UhjtlBJedJYeUulil4mvcRC-NoKKdqQdRVsm7HV7UHHz9ODW2aNhpNMZWO4xKhHGIw=s0-d-e1-ft#https:\/\/mma.prnewswire.com\/media\/1764837\/Equisoft_Cenfri___Equisoft_Research__Low_Consumer_Trust_Holding.jpg\" alt=\"New Cenfri\/Equisoft research on the challenges of insurance distribution in Africa\" width=\"320\" height=\"168\" align=\"middle\" border=\"0\" \/><\/div>\n<p>R\u00e9alis\u00e9e dans 13 pays aupr\u00e8s de 55\u00a0repr\u00e9sentants du secteur de l&#8217;assurance vie et sant\u00e9 (assureurs, courtiers et banques), l&#8217;\u00e9tude r\u00e9v\u00e8le de graves enjeux du c\u00f4t\u00e9 des ventes, de l&#8217;int\u00e9gration de nouveaux clients, de l&#8217;engagement client et de la souscription.<\/p>\n<p>Cliquer <a href=\"https:\/\/www.google.com\/url?q=https:\/\/c212.net\/c\/link\/?t%3D0%26l%3Dfr%26o%3D3470482-1%26h%3D209045150%26u%3Dhttps%253A%252F%252Fcan01.safelinks.protection.outlook.com%252F%253Furl%253Dhttps%25253A%25252F%25252Fhubs.li%25252FQ015sZF60%2526data%253D04%25257C01%25257CManon.Duhamel%252540equisoft.com%25257C91dc4f34744c4ae25d9608da0047a587%25257C6db80314c9064d958ca72fdc2499ee59%25257C0%25257C0%25257C637822604957213081%25257CUnknown%25257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%25253D%25257C3000%2526sdata%253DncEMgU4io%25252F3ZbADHGCRPSA%25252FwxTWtf3A%25252F8EW%25252B%25252B8QzGac%25253D%2526reserved%253D0%26a%3Dici&amp;source=gmail-html&amp;ust=1647342293650000&amp;usg=AOvVaw0vXePe8JyQV063RahPKd0P\"  rel=\"noreferrer\">ici<\/a>\u00a0pour lire le rapport.<\/p>\n<p><b>La divergence du secteur quant au n\u0153ud du probl\u00e8me en complique la r\u00e9solution<\/b><\/p>\n<p>L&#8217;\u00e9tude montre que les diff\u00e9rents acteurs du secteur ont des points de vue divergents sur la nature et la cause des probl\u00e8mes. Par exemple\u00a0:<\/p>\n<ul type=\"disc\">\n<li>64 % des assureurs et 67 % des courtiers citent le manque de confiance, de compr\u00e9hension et de connaissance chez les consommateurs comme \u00e9tant le plus grand d\u00e9fi auquel ils sont confront\u00e9s;<\/li>\n<li>Alors que 100 % des banques estiment plut\u00f4t que le probl\u00e8me num\u00e9ro un soit la capacit\u00e9 num\u00e9rique insuffisante des assureurs et\/ou des clients;<\/li>\n<li>Et que plus de 80 % des distributeurs mentionnent, quant \u00e0 eux, les difficult\u00e9s des assureurs \u00e0 d\u00e9velopper de nouveaux produits ou \u00e0 apporter des modifications aux produits pour r\u00e9pondre aux besoins des clients, un probl\u00e8me qui n&#8217;est pourtant reconnu que par 27 % des assureurs.<\/li>\n<\/ul>\n<p>Tant que ces divergences subsistent entre les parties prenantes de la cha\u00eene de distribution, il sera difficile pour le secteur d&#8217;augmenter de mani\u00e8re significative le faible taux de p\u00e9n\u00e9tration de l&#8217;assurance dans la r\u00e9gion. Mais tous s&#8217;entendent cependant sur un point\u00a0: les syst\u00e8mes des assureurs, rarement num\u00e9ris\u00e9s, contribuent largement au probl\u00e8me.<\/p>\n<p><b>La modernisation des syst\u00e8mes obsol\u00e8tes, une \u00e9tape indispensable pour r\u00e9soudre les probl\u00e8mes de distribution<\/b><\/p>\n<p>De leur point de vue respectif, tant les souscripteurs que les distributeurs identifient clairement l&#8217;opportunit\u00e9 d&#8217;augmenter le taux de p\u00e9n\u00e9tration de l&#8217;assurance dans leur march\u00e9 en modernisant les syst\u00e8mes d&#8217;administration des polices et en int\u00e9grant ceux-ci avec des solutions num\u00e9riques de vente et de service. \u00ab\u00a0Le fait d&#8217;am\u00e9liorer l&#8217;\u00e9change des donn\u00e9es entre les parties permettra de r\u00e9aliser des gains d&#8217;efficience et de productivit\u00e9 dans l&#8217;ensemble des canaux de distribution, de r\u00e9duire la frustration des consommateurs \u00e0 l&#8217;\u00e9gard des processus d\u00e9suets et de ramener la confiance\u00a0\u00bb, a comment\u00e9 Mia Thom, directrice des \u00e9tudes chez Cenfri.<\/p>\n<p>\u00ab\u00a0En Afrique subsaharienne, moins de 10\u00a0% des adultes ont une assurance priv\u00e9e. L&#8217;\u00e9tude r\u00e9v\u00e8le les principales causes du probl\u00e8me et ce qui pourrait convaincre les consommateurs et stimuler l&#8217;engagement client\u00a0\u00bb, fait valoir Shingie Maramba, directeur,\u00a0Solutions d&#8217;assurance et de gestion de patrimoine, EMEA chez Equisoft. \u00ab\u00a0La modernisation des technologies vieillissantes et l&#8217;automatisation acc\u00e9l\u00e8rent l&#8217;innovation, mais ce n&#8217;est pas tout\u00a0: elles am\u00e9liorent aussi l&#8217;exp\u00e9rience des clients, un pas indispensable pour que le secteur r\u00e9ussisse \u00e0 distribuer ses produits et \u00e0 gagner la confiance des consommateurs.\u00a0\u00bb<\/p>\n<p><b>\u00c0 propos de Cenfri<\/b><\/p>\n<p><a href=\"https:\/\/www.google.com\/url?q=https:\/\/c212.net\/c\/link\/?t%3D0%26l%3Dfr%26o%3D3470482-1%26h%3D3090351180%26u%3Dhttps%253A%252F%252Fcenfri.org%252F%26a%3DCenfri&amp;source=gmail-html&amp;ust=1647342293650000&amp;usg=AOvVaw3CtOskqDETkzYK0a5KjKQV\"  rel=\"noreferrer\">Cenfri<\/a>\u00a0est un laboratoire d&#8217;id\u00e9es mondial doubl\u00e9 d&#8217;un organisme \u00e0 but non lucratif qui transforme les id\u00e9es en retomb\u00e9es pour le secteur financier. L&#8217;\u00e9quipe poursuit la vision d&#8217;un monde o\u00f9 chacun g\u00e8re ses finances de fa\u00e7on optimale pour am\u00e9liorer son bien-\u00eatre et d\u00e9velopper l&#8217;\u00e9conomie. Elle s&#8217;emploie principalement \u00e0 dresser des constats pour informer les d\u00e9cideurs, les acteurs du march\u00e9 et les donateurs \u2013 en plus du secteur financier en g\u00e9n\u00e9ral \u2013 qui veulent fournir des services financiers inclusifs et aptes \u00e0 g\u00e9n\u00e9rer des retomb\u00e9es.<\/p>\n<p><b>\u00c0 propos d&#8217;Equisoft<\/b><\/p>\n<p>Fond\u00e9e en 1994, Equisoft est un fournisseur mondial de solutions num\u00e9riques pour l&#8217;assurance et l&#8217;investissement. Reconnue par plus de 220 des plus grandes institutions financi\u00e8res \u00e9tablies dans 16\u00a0pays, Equisoft offre un \u00e9cosyst\u00e8me complet de solutions, que ce soit des applications frontales innovatrices, une gamme int\u00e9grale de services d&#8217;arri\u00e8re-guichet ou une expertise unique en migration de donn\u00e9es. Ses produits phares incluent\u00a0: solution d&#8217;administration de polices\u00a0SaaS, CRM, analyse des besoins financiers, planification financi\u00e8re, r\u00e9partition de l&#8217;actif, analyse de fonds et portefeuilles, soumissions et illustrations, propositions \u00e9lectroniques, gestion d&#8217;agence et portails clients, conseillers et courtiers. Equisoft est aussi le principal partenaire mondial d&#8217;Oracle pour la plateforme OIPA. Par son approche ax\u00e9e sur les besoins d&#8217;affaires, sa connaissance approfondie du secteur, ses technologies de pointe et ses \u00e9quipes d&#8217;experts \u00e9tablies au Canada, aux \u00c9tats-Unis, au Royaume-Uni, en Am\u00e9rique latine, en Afrique du Sud, en Inde et en Australie, Equisoft aide ses clients \u00e0 relever tous les d\u00e9fis qu&#8217;apporte cette \u00e8re de transformation num\u00e9rique. Pour plus d&#8217;information sur nos produits et services, visitez <a href=\"https:\/\/www.google.com\/url?q=https:\/\/c212.net\/c\/link\/?t%3D0%26l%3Dfr%26o%3D3470482-1%26h%3D1211350202%26u%3Dhttps%253A%252F%252Fwww.equisoft.com%252Ffr%252F%26a%3Dwww.equisoft.com&amp;source=gmail-html&amp;ust=1647342293650000&amp;usg=AOvVaw1o-BXKg2VC80u9LabbQcZZ\"  rel=\"noreferrer\">www.equisoft.com<\/a>.<\/p>\n<p><b>Contact\u00a0: <\/b>Jean\u00a0Sabbagh, Vice-pr\u00e9sident, Marketing, Equisoft, +1\u00a0888\u00a0989-3141, x122, <a href=\"mailto:jean.sabbagh@equisoft.com\"  rel=\"noreferrer\">jean.sabbagh@equisoft.com<\/a><\/p>\n<p>Photo &#8211; <a href=\"https:\/\/www.google.com\/url?q=https:\/\/c212.net\/c\/link\/?t%3D0%26l%3Dfr%26o%3D3470482-1%26h%3D2251586389%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F1764837%252FEquisoft_Cenfri___Equisoft_Research__Low_Consumer_Trust_Holding.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F1764837%252FEquisoft_Cenfri___Equisoft_Research__Low_Consumer_Trust_Holding.jpg&amp;source=gmail-html&amp;ust=1647342293650000&amp;usg=AOvVaw3r-2BkSGaX71KcweAE6j6v\"  rel=\"noreferrer\">https:\/\/mma.prnewswire.com\/<wbr \/>media\/1764837\/Equisoft_Cenfri_<wbr \/>__Equisoft_Research__Low_<wbr \/>Consumer_Trust_Holding.jpg<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Faisant partie d\u2019une nouvelle \u00e9tude mondiale, cette recherche centr\u00e9e sur l\u2019Afrique identifie les principaux enjeux de la distribution d\u2019assurance\u00a0caus\u00e9s par des syst\u00e8mes technologiques d\u00e9suets, des donn\u00e9es cloisonn\u00e9es et des consommateurs m\u00e9fiants. LE CAP, Afrique du Sud, 14 mars 2022 \/PRNewswire\/ \u2014 Dans un nouveau rapport souscrit par Equisoft, la firme de recherche mondiale Cenfri pr\u00e9sente [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[10,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de Cenfri et Equisoft : la m\u00e9fiance des consommateurs fait \u00e9chec \u00e0 la distribution d\u2019assurance en Afrique - Times South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timessouthafrica.com\/etude-de-cenfri-et-equisoft-la-mefiance-des-consommateurs-fait-echec-a-la-distribution-dassurance-en-afrique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de Cenfri et Equisoft : la m\u00e9fiance des consommateurs fait \u00e9chec \u00e0 la distribution d\u2019assurance en Afrique - Times South Africa\" \/>\n<meta property=\"og:description\" content=\"Faisant partie d\u2019une nouvelle \u00e9tude mondiale, cette recherche centr\u00e9e sur l\u2019Afrique identifie les principaux enjeux de la distribution d\u2019assurance\u00a0caus\u00e9s par des syst\u00e8mes technologiques d\u00e9suets, des donn\u00e9es cloisonn\u00e9es et des consommateurs m\u00e9fiants. 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