{"id":48432,"date":"2023-03-30T00:00:00","date_gmt":"2023-03-30T00:00:00","guid":{"rendered":"http:\/\/timessouthafrica.com\/?guid=3d083533bddcce5ed344682f89b12961"},"modified":"2023-03-30T00:00:00","modified_gmt":"2023-03-30T00:00:00","slug":"berger-paints-unveils-new-logo-for-global-competitiveness","status":"publish","type":"post","link":"https:\/\/timessouthafrica.com\/berger-paints-unveils-new-logo-for-global-competitiveness\/","title":{"rendered":"Berger Paints unveils new logo for global competitiveness"},"content":{"rendered":"
Berger Paints Nigeria Plc has unveiled a new logo in a bold move to reposition the company for global competitiveness, increase earnings and boost shareholders value.<\/P>
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The unveiling which held in Lagos had in attendance some members of the company\u2019s board of directors, representatives of the shareholders and senior staff.<\/P>
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According to Berger Paints Chairman, Mr Abi Ayida, the new brand identity stemmed from a comprehensive market research which revealed that 70 per cent of its customers sought for a deeper brand connection.<\/P>
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Ayida added that the logo change was consistent with the future that the firm was envisioning.<\/P>
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He revealed that alongside the new logo was an improved tagline which read: \u201cExperience your world in colour.\u201d<\/P>
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\u201cJust like everything in life, there is a time when you refresh, modernise and update which is the same way we do as human beings.<\/P>
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\u201cI think there is also a natural lifespan in the company\u2019s image and its identity and touchpoint.<\/P>
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\u201cWe have thought long and hard and we are coming out of a difficult recent past globally and a lot has changed; the demography of our stakeholders are changing and we want that updated in a more memorable way,\u201d he said.<\/P>
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Ayida also emphasised the need for government to create an operating environment that removes uncertainties for manufacturers to enhance proper planning and penetration for businesses.<\/P>
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The company\u2019s Managing Director, Mrs Alaba Fagun, stated that the paint firm was repositioning itself to take over the African market.<\/P>
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\u201cBerger Paints has been in existence for over 60 years and is are at the top of it as a frontline indigenous company.<\/P>
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\u201cWe want to be the top paint manufacturing company in Africa, whilst attracting young customers.<\/P>
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\u201cOur target market has reduced from 60 to 35 years and this brand identity will speak to the market,\u201d Fagun said.<\/P>
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Meanwhile, a shareholder, Mrs Joke Shofolahan, representing the Independent Shareholders Association of Nigeria, congratulated the firm on the new logo change. (NAN)(www.nannews.ng)<\/P>
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Source: News Agency of Nigeria<\/P>
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Berger Paints Nigeria Plc has unveiled a new logo in a bold move to reposition the company for global competitiveness, increase earnings and boost shareholders value.The unveiling which held in Lagos had in attendance some members of the company\u2019s boar…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\n